Reasons For Disqualification

1- Results not referenced.

All data presented must reference a specific, verifiable source. This could be advertiser data, agency research or third party research companies. We reserve the right to verify the accuracy of the data with the source named.

Sources must be provided next to each piece of data or in clearly marked footnotes at the bottom of each relevant page of the entry form. Be as specific as possible in documenting all evidence; provide sources of data, research involved and the time period covered. Use the specific name of the company to reference a source except when the source is an agency company (Ad, Media or other agencies). For Agency companies only use the term "Agency Research".

In the case of multi?country campaigns results that are aggregated combining two or more countries will not be accepted. Please see http://www.gemaseffie.com/faq.php for full details and clarifications

2- Not enough information: Not including examples of all creative materials discussed

You must include at least one example of all creative details in the entry form as it is integral to the campaign's success on the 4-minute reel

3- Agency name published in the Entry Form or on the creative materials.

Effie is an agency-blind competition -- do not cite agency names anywhere in the entry form or creative materials. If an agency is the source of your research, reference "Agency Research".

4- Including Results on the 4-minute creative reel.

You are not allowed to include results on the reel. Refer to the show reel instructions in Submissions for more detail

5- Submitting handwritten briefs.

6- Submitting an incomplete Entry Form

You must fill out every section of the Entry Form - do not leave any blanks. If aquestion is not applicable, you must state this.

7- Missing Translation

Materials submitted for consideration that are not in English require translation.

8- Missed Deadline

Your entry materials either arrive or are incomplete in some way after 6th October 2011 will be disqualified