FAQ

Yes. Agencies may enter on behalf of clients. Agencies must however obtain a countersignature from a senior representative at the client company for the entry form. Any and all marketing communications efforts, whether full campaigns or unique efforts within a campaign are eligible to enter. Retail experience, viral, buzz, direct mail, PR, Radio, TV - anyone or any multiple combination of media - any examples of work that demonstrate how your client's objectives were tackled can be entered. You must detail the "why" behind the strategy and provide proof that your work achieved the results you were hired to produce. The campaigns must have run in one or more of the following MENA territories: GCC, Jordan, Lebanon, Syria, Iraq, Algeria, Morocco, Tunisia, Yemen, Sudan, and Egypt between 1st July 2010 - 31st July 2011

You may enter one campaign which ran across multiple MENA countries but you must clearly separate results on a country to country basis or you may chose one country which you feel represents the campaign best. For e.g.: "MENA Fresh Milk" in Kuwait, Qatar and Saudi Arabia. You can enter one time with the entire campaign separating out results of each country or with the results of the best performing country. Please note AGGREGATED RESULTS ACROSS THE THREE COUNTRIES WILL NOT BE ACCEPTED.

If your campaign also ran in countries outside of the MENA region, then the data you submit in support of your application must relate to the results that were achieved in MENA Region Only. Aggregated data from an international campaign will not be accepted. If your campaign ran in multiple countries - including non MENA region - it may be eligible to enter the Global Effie Award. Refer to www.effie.org for entry information. The Effie Awards reserves the right to re-categorize entries, split categories and/or refuse any entry at any time.

Yes as long as the campaigns have run within one or more of the following MENA territories: GCC, Jordan, Lebanon, Syria, Iraq, Algeria, Morocco, Tunisia, Yemen, Sudan, and Egypt between 1st July 2010 - 31st July 2011. Each entry's data should be by country; data should not be aggregated over several countries. (Please see above Q about territories) We welcome entries from regional organizations, from multinational corporations which have opened offices and subsidiary businesses in the MENA region, as well as companies which do not have a presence in the region but which have run campaigns in one or more of the following MENA territories: GCC, Jordan, Lebanon, Syria, Iraq, Algeria, Morocco, Tunisia, Yemen, Sudan, and Egypt. (Please see above)

If your campaign also ran in countries outside of the MENA region then the data you submit in support of your application must relate to the results that were achieved in MENA region only. Aggregated data from an international campaign will not be accepted. If your campaign ran in multiple countries - a Pan Arab/MENA campaign - it may be eligible to enter the Global Effie Award. Refer to www.effie.org for entry information. The Effie Awards reserves the right to re-categorize entries, split categories and/or refuse any entry at any time.

No. Submissions from Small to Medium Sized Enterprises (SMEs) are most welcome as long the campaign has run in one or more of the MENA territories: GCC, Jordan, Lebanon, Syria, Iraq, Algeria, Morocco, Tunisia, Yemen, Sudan, and Egypt between 1st July 2010 - 31st July 2011. Each submission's data should be by country; data should not be aggregated over several countries. The Effie Awards reserves the right to refuse any entry at any time.

Yes. Only campaigns which have run in one or more of the MENA territories: GCC, Jordan, Lebanon, Syria, Iraq, Algeria, Morocco, Tunisia, Yemen, Sudan and Egypt between 1st July 2010 - 31st July 2011 are eligible for entry. Each entry's data should be by country; data should not be aggregated over several countries.

If your campaign also ran in countries outside of the MENA territories then the data you submit in support of your application must relate to the results that were achieved in the MENA territories only. Aggregated data from an international campaign will not be accepted. If your campaign ran in multiple countries - including non MENA region - it may be eligible to enter the Global Effie Award. Refer to effie.org for entry information.

The Effie Awards reserves the right to refuse any entry at any time

Yes. You will need to complete a separate entry form, submit a separate set of creative samples, and pay a separate entry fee for each category that you enter. However, Best New Product Launch is not allowed to enter into the Product & Service Categories.

The Effie Awards reserves the right to re-categorize entries, split categories and/or refuse any entry at any time.

Yes.

Non-English language campaigns are very welcome. In these cases the entry forms must be completed in English and supporting marketing materials which were originally in Arabic or French must be accompanied by written English translation, eg TVCs to be subtitled in English and written translations in English of all copy/radio scripts/online material should accompany each piece of marketing collateral

Since the judging panel also comprises marketing experts from within the region, there will be mother-tongue Arabic (written & spoken) and French speakers there throughout the day.

You may withdraw your entry by emailing Sahar Rafique at s.rafique@mediaquestcorp.com no later than

No. The GEMAS effie Mena Awards issues refunds only when the submitting company has overpaid or been incorrectly charged.

Please thoroughly review all the information regarding how to enter, eligibility, etc. for the 2011 Effie competition available in the 2011 Effie Awards Entry Kit from the website.

No.

Security and confidentiality are of paramount importance to the GEMAS effie Mena Awards. All data and entry materials will be treated with the utmost confidentiality by the judges and senior GMR/Mediaquest management. All entries are stored in a secure place away from nonauthorised personnel and shred after the Gala Presentation. Judges and those present throughout the judging are required to sign a Non Disclosure Agreement. Highly confidential data may be indexed in lieu of exact numbers but data in that form must be substantiated as much as possible and provide verifiable corroboration from as many sources as possible e.g. : research company, tracking studies, agency evaluation etc. It is vital that the entrants provide as much context as possible re: the campaign rationale and any environmental/cultural issues that influenced the marketing strategy which produced the results. Entrants are encouraged to be as open and specific as possible. The more detail provided, the stronger the submission Tip: Review the work and read the case studies of recent Effie winning work at www.effie.org/ideas_that_work to see how award winning entries can be presented without compromising confidentiality

Shortlisted entrants maybe required to submit a short video clip or topline results for the Gala Presentation - this will be deemed to be in the public domain and therefore eligible for publication in any Mediaquest or Effie Organisation media. Results and case studies may be published by any Mediaquest print or online publication including GMR, its special editions and gmr-online unless otherwise stated by the entrant. If the entrant does not wish specific data relating to the entry to be published then it is the responsibility of each entrant to notify the managing editor of GMR, Ms Siobhan Adams, by email which data is not for publication siobhan@mediaquestcorp.com no later than 6th October 2011. It must be noted however that all materials from shortlisted entrants which is shown at the Gala Presentation is deemed eligible for publication by Mediaquestcorp and Effie Worldwide Inc.

Creative material becomes the property of the Effie Awards and will not be returned. By entering your work into the competition, the Effie Awards is automatically granted the right to make copies, reproduce or display the creative material, including the 4-minute video, for education and publicity purposes.

Creative material becomes the property of the Effie Awards and will not be returned. By entering your work into the competition, the Effie Awards is automatically granted the right to make copies, reproduce or display the creative material, including the 4-minute video, for education and publicity purposes.

If the entrant does not wish specific data relating to the entry to be published by Effie Worldwide Inc. then it is the responsibility of each entrant to notify the managing editor of GMR, Ms Siobhan Adams, by email which data is not for publication no later than 6th October 2011

We respect that entries may have information deemed confidential.

The judges are acknowledged experts culled from the various marketing disciplines and are selected from the clientside, from agencies and other marketing disciplines including research and media planning. They work across the region as well as internationally. They also represent both regional companies and multinational organisations.

They are judged in strict accordance with the International Effie rules. www.effie.org To ensure absolute transparency and integrity there will be an independent observer from KPMG throughout the judging responsible for the handling and securing of all written materials relating to the results, for compiling the score reports and certifying to the accuracy of the scores within the report. There will also be a representative from the Effies Organisation in New York to ensure strict adherence to all Effie judging procedures and rules.

Winners are not revealed until Gala Presentation Ceremony on the evening of 24th November 2011

If your campaign ran in multiple countries it may be eligible for entry into the Global Effie Awards. Please refer to www.effie.org for entry information.

s.rafique@mediaquestcorp.com or m.hatahet@mediaquestcorp.com

Please contact Maysa Hatahet on m.hatahet@mediaquestcorp.com