Entry Criteria

CASE OBJECTIVES

State campaign objectives including target audience, and predefined measurement scores of awareness and volume sales.

CHALLENGES

Share insights, issues and barriers to entry that helped shape the campaign objectives.

MARKETING STRATEGY

Explain how the strategy addressed campaign objectives.

IMPLEMENTATION

Provide details of tactical executions and implementations including marketing communications programmes.

RESULTS

All submissions must include quantifiable, transparent data that clearly demonstrate the success of the campaign in meeting the preset objectives. Data, where possible, should include independently verified scores for awareness, sales and behavioural engagement from consumers. Submissions that fail to include corroborative evidence of success will be disqualified.