Shortlisted Entries

SN	Agency	Campaign	Company/ Client

Banking, Finance & Insurance
1	Wom Communication	Voice of a Society Campaign	Al Rajhi Bank
2	TBWA RAAD - Dxb	uaefoodexplorer.com	Standard Chartered Bank
3	Memac Ogilvy	Educate Enable Power	I shares
4	Equity Advertising	Premier Miles &Premier Miles Elite	Citibank
5	Equity Advertising	Personal Installment	Citibank
6	Bates Pan Gulf	Retail Assets campaign	CBI
7	Zenith Media	Business friendly Bahrain	Bahrain economic development board
8	Starcom MVG & WOM Communications	Voice of a Society Campaign	Al Rajhi Bank
9	UM Syria	Launch Campaign for Solidarity	Solidarity Alliance Insurance
10	TBWA RAAD - Dxb	Visa Adopt A Fan campaign	VISA
11	JWT & Mindshare - Dxb	Advance Launch	HSBC Bank
12	TDA DDB	Corporate Relaunch	Bank Al Bilad
13	Fortune Promoseven	DNATA Platinum Credit Card	Emirates NBD
14	Fortune Promoseven	Flexi Deposits	Emirates NBD
15	Fortune Promoseven	Debit Card Awareness Campaign	Emirates NBD
16	JWT - Riyadh	World CUP Campaign	SABB
17		Take a vacation from Your Vacation Worries	Noor Islamic Bank
18	Rawan Promoseven - Syria	Solidarity Insurance Launch	Solidarity Alliance Insurance

FMCG
1	Impact BBDO-Beirut	Octopus	Pepsi Co
2	Impact BBDO-Cairo	Pepsi African Cup of Nations	Pepsi Co
3	Memac Ogilvy - Bahrain	Coke Light V.I.A Promotion	Coca- Cola
4	Memac Ogilvy	Amazing Days Out	Krafts Foods
5	OMD	Anlene - Walk for Bones	Fonterra Brands
6	OMD -& DDB	Quaker Oats - Akbar Kitab	Pepsi Co
7	Publicis Grpahics - Dxb	Protective Instint - Infant Cereal	Nestle
8	Starcom MVG	Be A Man	Birell
9	Starcom MVG	Snickers - Make Fotball History	MARS
10	Leo Burnett	Coco pops - Comic Constructor	Kelloggs
11	Zenith Media & Leo Burnett	Inspiring recipes	KIRI
12	UM Dubai	Burn 500ml launch	Burn Energy Drink
13	UM Dubai	FIFA Worldcup Anthem	Coca- Cola
14	Madison & Media Edge	Bulky hugs of love	Masafi
15	Starcom MVG	Jewels Revolution Launch	Mars GCC
16	TBWA \RAAD\Saudi Arabia	Almarai Gishta fresh cream	Almarai Company
17	JWT Dubai	Philadelphia - Spreading something delicious in the homes & hearts of Arab Consumers	Krafts Foods
18	JWT Dubai	Taste of defeat - Kraft Cheddar Cans	Krafts Foods
19	OMD & Impact BBDO	Doritos - The Mixers Vs The Jammers	Saudi Snack Food Ltd
20	Memac Ogilvy - Lebanon	300 Millions	Le Charcutier Aoun
21	Promoaction DDB - Jeddah	Goody Peanut Butter making kids active smart & strong	Goody Peanut Butter
22	DDB Integrated Jeddah	Lipton Clear Green	Unilever
23	DDB Integrated Jeddah	Lipton Teabag Conversion	Unilever
24	Zenith Media Egypt	Kiri Food Lovers	Bel Egypt
25	LOWE MENA	Made by nature	Lacnor

Non - FMCG
1	Leo Burnett	Valentine	Exotica
2	ICLP	Summer Beauty Festival	VLCC
3	OMD	Arwa3 Abaya Persil	Persil
4	OMD & Horizon Draftfcb	How Nivea Angelstar 'wowed' teens in the ME	Beiersdorf Middle East
5	Leo Burnett	Lulu Shine Like A star	P&G
6	DDB Dubai	Clorox H1N1 - Stop Spreading Infection	Clorox
7	Memac Ogilvy	It's My Moment	GSK
8	JWT Dubai	Lux - Bringing back a timeless favorite	Unilever
9	JWT Dubai	Fight against germs in the mouth	J&J
10	Leo Burnett	Always Cloth conversion Egypt	Unilever
11	Magna Egypt	Rexona - Goodbye to Your Body Odour	Unilever Mashreq


Travel Tourism & Transportation
1	Promoseven 360	Weekends	Intercontinental Hotels Group
2	Promoseven 360	7 for 5	Intercontinental Hotels Group
3	Starcom MVG & leo Burnett	EK, Meet Dubai	Emirates Airline

Automotive
1	Memac Ogilvy	Volvo safe and style	Volvo Cars ME
2	OMD	Peugeot 308 challenge	Peugeot
3	Publicis Graphics	MB Affinity Prog	Juffali Automotive Company
4	Starcom Dubai & Leoburnett	Confesion of a corporate Spy	General Motors ME
5	Starcom Dubai & Leoburnett	Shut down the recession	General Motors ME
6	TBWA \RAAD - Dxb	The Hero of all Terrain	Nissan
7	Mindshare	Inspirational Nights with Infiniti	Nissan
8	Mindshare	World Cup 2010 - Cheer with Castrol	BP Castrol
9	Tarek Nour Advertising	Don?t Try to be an Egyptian	Hyundai
10	Zenith Media	Be Mini	Mini Cooper
11	Zenith Media	Dubai International Motor Show	Mini Cooper
12	Fortune Promoseven Egypt	Chevorlet Cruze Phases 1 &2	General Motors Egypt

Media

1	TBWA\RAAD - Dxb	Quest for 1milluion page views	DU
2	Wunderman	Ahlan MSN	Microsoft

Telecommunictaion Mobiles & Internet
1	Impact BBDO Dubai	Etisalat network clarity	Etisalat
2	Cheil MEA	Samsung Corby - what color is your life?	Samsung
3	Memac Ogilvy	Express the diva in u	Samsung
4	Y&R	Gift Green	LG Electronics
5	Mindshare Jordan	Whoever I'm with, I'm with Zain	Zain Jordan Mobile
6	Adabisc Future Qatar	Vodafone - Fuel Your Senses	Qtel
7	FP7/BAH	The world cup - debate the game	Batelco
8	JWT - KSA	Sawa 666 - Prepaid Recharge Promotion	STC
9	Leo Burnett Lebanon	Prepaid Mobile Services	Alfa
10	JWT -KSA	Manchester United 5995	STC
11	JWT Bahrain	A time of Wonder	Zain
12	JWT Riyadh	Project T - New Tarriff Plans	STC
13	JWT Riyadh	Real Madrid 5885	STC
15	Wunderman	Dynamics CRM	Microsoft
16	FP7/BAH	Flag Campaign	Batelco

Cosmetics & Fragrances
1	OMD & Horizon	How Nivea Angelstar 'wowed' Teens in the ME	Beiersdorf Middle East
2	Starcom	As seen on Joelle Max Factor	P&G
3	UM Dubai	Hypnose Precious cells launch	Loreal

Sports Marketing Campaign
1	Impact BBDO - Cairo	ACNCASESHOW	Pepsi Co
2	UM Dubai	FIFA Worldcup Widget	Sony
3	UM Dubai	FIFA Worldcup Anthem Waving Flags	Coca-Cola
4		FIFA 2010 MENA Campaign	MTN
5	UM Dubai	Coca Cola football camp	Coca-Cola
6	FP7/BAH	Worldcup Debate the Game	Batelco

Electronics /Computers
1	OMD	Touch GITEX Now	HP
2	LOWE Mena	Love Ipod	ipod- ABM
3	Y&R	Around the world in 80 days	LG
4	UM Media	FIFA Worldcup Cinema screening	Sony
5	UM Media	FIFA Worldcup Widget	Sony

Best New Product Launch
1	Fortune Promoseven Egypt	Save Meselhy	Fanta
2	Memac Ogilvy - Dubai	Launch of Tang singles - Human Vendering machines	KRAFT Foods
3	Memac Ogilvy - Dubai	Panadol Joint - Young At Heart	GSK
4	Publicis Graphics	Garnier light eye roller	L'Oreal
6	Starcom MVG	Braun Iontech Crown by experts	P&G
7	Impact BBDO - Dubai	Mirdiff City center the place for u	MAF
8	Zenith Media & Leo Burnett	Kiri - Natures reveals it's secret	BEL Group
9	Publicis Graphics	Not just richer, it?s 3X Richer	Nestle
10	TBWA\ RAAD\ Saudi Arabia	Almarai Vetal Digest - How's Your Digestion	Al Marai
11	JWT Cairo	POPS Ramadan Launch Campaign	Nestle Egypt
12	Horizon Draft FCB	Cash Out Refinance Campaign	Deutshe Gulf Finance
13	Asdaa	Burj Khalifa - From History Rising to Living Wonder	Emaar Properties

Best USE of CSR
1	OMD	Walk for Bones - Anlene	Fonterra Brands
2	Leo Burnett	One purchase equals one step closer to entry	P&G
3	Starcom MVG	Give the UAE Bigger smile	P&G
4	Starcom MVG	Tide Loads of Hope	P&G
5	Starcom MVG	Saudi Water Savers	P&G
6	Synovate & DPR Agency	Stay Alert stay Alive	BMW
7	Wunderman Dxb, Flip Media, BPG Dxb, Media Edge	Masafi Report on Progress	Masafi
8	AYA	UAE Ecological Footprint	EWS - WWF
9	FP7/BAH	The Notepad	Batelco
10	Impact BBDO & OMD	Deming Cause	Blom Bank
11	Impact BBDO	Hand in Hand for Nature	Qtel
12	Impact BBDO	2009 Parlimentary Elections	Ministry of Interiors & Muncipalities

Best Youth Marketing Campign
1	Starcom & Leo Burnett	Confession of Corporate Spy	General Motors ME
2	Horizon Draft TCB & OMD	How Nivea Angelstar 'wowed' Teens in the ME	Beiersdorf Middle East
3	OMD & Impact BBDO	Doritos - The Mixers Vs The Jammers	Saudi Snack Food Ltd
4	FP7/BAH	Worldcup Debate the Game	Batelco
5	FP7/BAH	Sim Sim O-Net	Batelco