Categories

Banking, Finance and insurance:
Financial services & products including; banking, insurance, loans, mortgages, mutual funds, money transfers, credit, charge and debit cards and Shari'ah compliant products.

Non Food FMCG:
Includes Personal care & Beauty Products, Accessories & Wearing apparels, Household & Cleaning products, Health & Wellness and Tobacco

Automotive:
Vehicles, auto rental accessories and services, forecourt retailers, distributors, cars, trucks & motorcycles.

Telecommunications/Mobiles and Internet:
Network & service providers, mobile communications devices & accessories including PDAs.

Sports Marketing Campaign:
Sporting goods including sports equipment & sports apparels. Entries are also welcome from the sponsors of regional and international sporting events.

Best New Product Launch:
Open to any client that can conclusively demonstrate commercial success from the introduction of a completely new branded product or service.

GEMAS Marketer of the Year:
Companies are invited to nominate an individual who has made an outstanding contribution to the marketing function and raised the standard of marketing within the organization. The person is someone who, through innovation, strategy and communications excellence, has made a positive impact on the market place, evidenced through clearly quantifiable post-campaign evaluation. It is someone who, in the opinion of the judges, has made as significant contribution to raising the standard of marketing in the Middle East.

Food & Beverage FMCG:
Food & beverages (non-alcoholic & alcoholic) across all product categories including packaged, fresh, chilled and frozen.

Travel ,Tourism and Transportation:
Airlines, cruise operators , tour operators, travel tours, hotels, resorts, driving schools, public transport, duty free outlets and Destination Malls- defined as a mall that offers a mix of lifestyle products, leisure and entertainment activities.

Media:
Broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and TV stations (inc. networks).

Retail / Cosmetics & Fragrances:
Includes High end Luxury brands, Watches, Perfumes, EDP,EDT Cosmetics (Facial and eye makeup, lip products, beauty and nail products)

Electronics/Computers:
AV devices including TV, radio, DVD players, cameras, home theatre systems, electronic multimedia devices and PCs including notebooks and laptops and home appliances, large and small.

Best Use of CSR:
Submissions must clearly substantiate quantifiable, sustainable benefit for the recipients of the activity as well as demonstrate an appropriate link with the core brand and corporate values. Open to all corporations, SMEs, government organizations and NGOs.

Best Youth Marketing Campaign:
This broad-based category recognises youth targeted campaigns aimed at 8-21 year olds embracing tweens, teens and college-age sub segments. Submissions must demonstrate a strong emotional connection with target audiences through robust consumer insight and research, innovation, relevant strategies and communication. Judges will look for clear evidence through increased awareness and sales.

Grand Prix:
This award cannot be entered but will be presented to the activity judged as the finest example of marketing effectiveness from among the category winners.