For 17 years Gulf Marketing Review (GMR) has been the most authoritative read and reliable information source for marketing professionals operating across the Middle East.

Throughout the years we have added to the core editorial offering through a series of marketing-specific seminars and conferences; our incisive, issues-led editorial supplements; website and the Gulf Marketing Review Effectiveness in Marketing Awards - GEMAS which launched in 2004.

As the only marketing business awards in the Middle East to recognise and applaud actual marketing achievement, we are delighted to mark our 16th year with a significant milestone in their evolution - the GEMAS effie MENA.

Our new partnership with the Effies not only testifies to the integrity and prestige of the GEMAS but also provides a wider international showcase for the region's marketers and their achievements.

In January 2008 Gulf Marketing Review was sold by its owners Gray Business Communications to the MediaquestCorp.

Founded in 1987 in Paris, MediaquestCorp. publishes in three languages with operations on three continents. Its broad portfolio of titles also includes: Trends, Saneou Al Hadath, Arabies, Communicate, Haya and KippReport.

Categories

• 13 product and service categories
• One Grand Prix
• One GEMAS Marketer of the Year

Key dates

• 29th September 2011: Deadline for entries
• 6th October 2011: Final deadline for late entries (penalty fee applies)
• 21st November 2011: Final round of judging
• 24th November 2011: Gala presentation event

Key Facts

• Effies launched in New York 1968
• Gulf Marketing Review Effective in Marketing Awards (GEMAS) launched in GCC 2004
• Inaugural GEMAS effie Mena Awards launches 2009
• Effie celebrates marketing effectiveness worldwide with Global Effie, Euro Effie, Effie Asia Pacific and 35 National Effie Programmes
• GEMAS effie Mena is the only Effie awards programme in the Middle East and North Africa

Judges

• Winners are chosen by panel of regional and international marketing experts.

Past Winners

• Masafi. Aujan Industries. Emirates Driving School. Unilever. Intel. Universal Media. Starcom MediaVest Group Mena. Kraft Foods. Clorox.