List of Gemas Effie Awards 2010 Winners

GRAND PRIX

• Standard Chartered Bank | uaefoodexplorer.com | TBWA\RAAD

Gemas Marketer of the Year 2010

• Boutros Boutros, Divisional Senior Vice President, Corporate Communication of Emirates

Banking, Finance & Insurance

• Standard Chartered Bank | uaefoodexplorer.com | TBWA\RAAD
• Bahrain Economic Development Board | Business Friendly Bahrain, Best Nation | Zenith Media
• Al Rajhi Bank | Voice of a Society | SMG & WOM Comms

Food & Beverages FMCG

• Saudi Snack Foods Ltd | Doritos Collisions: The Mixers Vs The Jammer | OMD & Impact BBDO Jeddah
• Almarai | Almarai Fresh Cream - The Perfect..Perfected! | TBWA\RAAD\Saudi Arabia
• Ahram Beverages Company | Birell: Be A Man | SMG

Cosmetics & Fragrance

• Beiersdorf ME | How Nivea Angelstar wowed teens in the ME | OMD & Horizon Draftfcb

Automotive

• GM Middle East | Chevrolet: Confession of Corporate Spies | SMG & Leo Burnett
• GM Egypt | Chevrolet Cruze Phases 1 & 2 | Fortune Promoseven Egypt
• Volvo Cars ME | Volvo Safe and Style | Memac Ogilvy & Mather

Non-Food FMCG

• Henkel Arabia | Persil: Arwa3 Abaya | OMD
• Exotica | Valentine - Make a Move | Leo Burnett Beirut

Telecommunication/Mobiles & Internet

• Batelco | Flag Campaign | FP7/BAH
• Batelco | World Cup: Debate the Game | FP7/BAH
• Orascom | Alfa: The Hijack | H&C Leo Burnett (Lebanon)

Sports Marketing Campaign

• Batelco | World Cup: Debate the Game | FP7/BAH
• Coca-Cola | FIFA World Cup Anthem Waving Flag | UM Dubai

Best Use of CSR

• Batelco | The Notepad | FP7/BAH
• Ministry of Interior & Municipalities | 2009 Parliamentary Elections | Impact BBDO Beirut
• Procter & Gamble | Tide: Loads of Hope | SMG

Best Youth Marketing Campaign

• Saudi Snack Foods Ltd| Doritos Collisions: The Mixers Vs The Jammers | OMD & Impact BBDO Jeddah
• Batelco |Sim Sim O-net | FP7/BAH
• Beiersdorf ME | Nivea: How Nivea Angelstar wowed teens in the ME | Horizon Draftfcb & OMD

Electronics/Computers

• HP Middle East | Touch GITEX Now | OMD
• Arab Business Machine | Love iPod | LOWE MENA

Best New Product Launch

• Nestle Middle East | Not just Richer, it's 3x Richer | Publicis Graphics
• Almarai | Vetal Digest - How's your digestion? | TBWA\RAAD\Saudi Arabia
• Coca-Cola Egypt | Fanta: Save Meselhy | FP7 Egypt