2010 Gold Effie Winner
Uaefoodexplorer.com
Category: Banking, Finance & Insurance
Brand/Client: Standard Chartered Bank
Primary Agency: TBWA\RAAD
Objectives:
- Promote a 15% cash back offering to increase credit card spends
- Associate Standard Chartered credit cards with dining
- Change the playing field to engagement, rather than just press ads
- Create a long-term platform to communicate dining offers and discounts
You can view the Global winning example to give you better idea:
GEMAS EFFIE MENA AWARDS CALENDAR
November 2012
MediaQuestCorp.
Paris | Dubai | Beirut | Algiers | Tunis | Riyadh
Email:
s.rafique@mediaquestcorp.com
m.hatahet@mediaquestcorp.com
Phone: (971) 4 391 0760