List of Gemas Effie Awards 2009 Winners

GRAND PRIX

• ACDelco, The YES Campaign - Memac Ogilvy Judges' Special Commendation: Etihad, Etihad marries India to the World - OMD

NON-FOOD FMCG

• Pond's, The Launch of Pond's in GCC - Memac Ogilvy
• Band Aid, Cover theones you love - JWT
• Carefree, Carefree ME Launch - Lowe MENA

FOOD & BEVERAGES

• Coca Cola, African Cup of Nations campaign - Fortune Promoseven
• Kellogs Special K, Special K Drop a jeans size - Leo Burnett Dubai & OMD Dubai
• Doritos, Guess the mystery flavour - OMD
• Kraft Cheddar Cheese, Winning the battle of sexes - JWT

BEST NEW PRODUCT LAUNCHFOOD & BEVERAGES

• Pond's, The Launch of Pond's in GCC - Memac Ogilvy
• Le Mall, Le mall Launch - JWT

BEST USE OF CSR

• Masafi, Masafi Corporate recycling initiative
• Oasis, Oasis - Water for Africa - Leo Burnett Dubai
• General Motors, Buckle Up Child Seat Safety

BANKING / FINANCE

• MashreqBank, Get the Message, Wunderman

AUTOMOTIVE

• ACDelco, The YES Campaign, Memac Ogilvy
• Aveo, Aveo Totally Street
• Ford Fiesta, Ford Fiesta Launch, Team Y&R

TRAVEL, TOURISM & HOSPITALITY

• Etihad, Etihad marries India to the World, OMD
• Bahrain City Centre, A Groundbreaking Mall Experience, JWT Bahrain

MEDIA/INTERNET/CONTENT PROVIDER

• ZEE Aflam, ZEE Aflam launch, Universal Media & Lowe MENA

REAL ESTATE

• Bahrain City Centre, A Groundbreaking Mall Experience